Friday, November 4, 2011

Communicating with Your Customers

       It's a brand new month, have you sent out a business newsletter to your customers? It's so important to keep in touch with your clients even after they have purchased from you because it builds your relationship, and therefore their loyalty to you. You don't want to smother them, or come off as pushy, but keeping your product at the front of your clients' minds will certainly pay off.
      I keep in touch with my customers mainly by a monthly newsletter. Most direct selling companies provide marketing tools for you to utilize and stay in touch with your customers in a meaningful, professional way. If they don't provide a newsletter option for you create your own. PC users can use Microsoft Publisher to make nice newsletters that can be emailed or snail-mailed. You can also create a simple newsletter in your word application. You want to proved useful information to your clients but not just sales information. For example, if you sell kitchen supplies you may want to include cooking tips and recipes, if you sell wick-less candles you want to give tips on how to make the fragrance last longer, make-up sellers might give beauty tips, and so on. You want to give your customers more than just a sales pitch, you want to add value to their everyday lives!
      I send out a newsletter once a month that includes new products, monthly specials, and tips. If something changes throughout that month I may send one more email but I try to limit it to two emails. I don't want to bombard them with my business. That's how I communicate with my customers but your business may be different. If you have weekly specials, then one email a week can be really important.
      Even if some of your customers haven't ordered in a while, stay consistent with your communication. You never know when they were already thinking about your product and then your email promotes them to give you a call, or place an order!

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