Master those Basics

So, today I've been in the process of tweaking and changing my Show presentation for my direct sales business. In doing so, I remember what all of the business greats have said over and over again: Master and Memorize the Basics of your Business. And I know it's annoying to hear the same thing over and over again, but have you done it? Have you personally memorized your show/presentation? Do you have customized booking scripts that you could rattle off in your sleep? Do you have your business opportunity memorized? If you don't, then get ready to hear that same tip over and over until you do. You MUST memorize your show in order to have confidence and to sound as professional as you feel. As a business owner, there is no one telling you that you have to do something, so it is your job to discipline yourself to get it done. Make flashcards, walk around the house reading the scripts, do it as you drive (as long as it's not distracting you; don't read while you drive), practice with family members, practice, practice, practice. Write out every little detail of your presentation...down to the jokes if you have them. Seriously, it is crucial. You must be able to make carbon-copies of each show and presentation so that your team members can follow you. How can they follow if you keep changing your path? They can't and they won't. This is an important part of leadership; be followable! Master that close too! All of it! Practice it in the mirror so you can see your body language and facial expressions. It will seem weird at first, but this is what you have to do to be professional and charismatic. If you are truly committed to achieving your dreams in this business, then really commit to knowing it! Do it this week. Focus on one aspect of your presentation or business that needs work. Fix it and memorize it this week and let me know when you do!