Let's talk about the power of the wish list. Are you using wish lists in your show? This time of year it's especially important to have your show guests, and customers, fill out a wish list because it can lead to even more sales and customers. At your shows, ask your guests to fill out their wish lists as if money is no object, as if they could purchase everything they wanted. They will fall even more in love with your products if they make their list without thinking about their money situation. Remember, that going to one of you shows should be a fun escape for them, not a stressful financial meltdown.
During their one-on-one consultation, you can discuss possible payment options, but more importantly, if they have a long wish list, you can talk about how they can get it for free (or discounted) as a hostess. If their list is on the short side, be sure to ask a lot of questions about how they liked the show and the product. The answers can be helpful for your presentation.
You also want to keep their wish lists for future reference. For example, you can look at several different wish lists to see which products seem to be most popular amongst your guests, which in turn can tell you what products to keep on hand (if you carry inventory) or which products to center your display around. Customers may also call you later if they came into some money, or just want something nice for their birthday, they might say 'what was that one item I liked so much but couldn't get?'. Their guest list will have some answers!
Another great reason to have, and hold on to, your guests' wish list is for the gift giving season. Sometimes you can call that persons spouse, or significant other, and offer to help them choose a gift for them. That way the spouse knows that their honey will love the gift because they picked it out, but it will still be a surprise. You can even offer gift wrapping (men LOVE that), and all they have to do is pay for the products. It makes their life a lot easier. This can be done for the customer's birthday, Valentine's Day, Christmas or Hanukkah, anniversaries, or just because. If you're nervous about calling someone's hubby or boyfriend, maybe ask your guests about it at your events, especially at your holiday open house.
If your company doesn't offer a pre-made wish list, consider making a cute one yourself on the computer to hand out to guests at your shows. There's a lot of power in the wish list so harness it for more sales and bookings.
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