"Hi! Is this Lindsey? Great! I'm Heidi Duncan with XYZ and I just wanted to give you a quick call to let you know that you're one of our winners in the Working Women Week drawing!" Let them respond...
"Great! I bet you're wondering what you won right?" YES!
"Yay! You won a free (facial, private jewelry showing, spa candle session, whatever is your fabulous appointment type, fill it in here) with me and a $25 gift card!" Yay!
"Ok so what would be the best time to get your prize? I still have next Thursday open, would that work for you?"
"So, Lindsey I would love for you to be able to share your experience with some friends, and when you do, it extends the amount on your gift card! Doesn't that sound great?! Do you think you can bring some friends with you on Thursday?"
Then go ahead a close the date and time. I always allowed them to either come to my house or I would come to them, which ever one they preferred. Also, I would get their address over the phone and send them a thank you note that day for booking with me. People are much less likely to cancel on you with a handwritten note in their hand! You can determine the prize and you want to call the people who seem the most interested first, the ones who indicated that they would love a party and so on. Not everyone can win because they will tell their friends and they won't know what to think about you calling everyone. So, just pick a few interested names from each place. When you're making your calls, mark down the date and time that you call them and the result of each call, include the booking date next to their slip in the notebook. By being diligent about the details, you can see how your numbers are looking and which places are more successful than others.
Please let me know if you have any questions about the Working Women Week baskets. It's a lot to write down, so I may have missed something. How's your 30 in 30 going? I've seen 10 people so far! :)

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